Monday, August 12, 2013

Powerful Guest Blogging Tips

We all know that Guest Blogging is the most powerful SEO link building technique in today’s time but one another fact is that it is time consuming process.

First of all, let’s see what we have to do for publishing 1 Guest Post:

- Find the relevant sites of our business which accept Guest post
- Communicate with blogger and create relationship with him
- Come up with a topic
- Consider and comb through the guest blogging guidelines
- Write your article
- Edit your post according to requirement and guidelines
- Submit your post
- Go through round of edits

Sometime all these efforts will give you flow of traffic and number of new subscribers.

Today I am going to share you some tips of guest blogging which will help you to get SEO benefits.

Tip:1 Get Contextual LinksWe already know that , Google announce through problogger that they will punish the guest blogging in this year. But I don’t think so. I do think that they will devalue the links which are coming from author bio section.



Try to get the links from content section. This will help you to increase click through rate and give you more uninterrupted SEO benefits.

Tip:2 Blog comments = Traffic

Guest post can drive the traffic to your website, but how can you estimate that how much of traffic a guest post bring to you? I’ve found that the number of blog comments on your post is directly proportional to how much referral traffic you can get from guest blogging.

Recently, one of my friend published blog in search engine journal. As we expect, I was ready to get huge number of referral traffic. But it did not come. I certainly realized that site doesn’t get many blog comments.

Blog comments are reliable, legitimate engaged community.  Content at search engine journal is superb as always but the traffic from search engine journal is like hit and run. They read the content and leave it. Also readers are not willing to go through the click rate from author bio.

Tip:3 Link To Your Other Guest Post

If you’re in SEO, then you probably know about the Tiered Link Building. Tiered link building is where you have to create link for your links. Generally people are getting these type of links from crappy web 2.0 site or from article directories.

You can apply same technique to your guest post to make it more powerful. I generally called this idea as KissMetricBlog.






Basically you have to put your other guest post link in your guest post. With this strategy, you will get 2 links in price of 1.

Tip:4 Get your data organized

If you scale Guest post little bit, you’ll eventually lose the track of guest post you wrote..and who you wrote them for.

To make sure you don’t let anything fall through the cracks, I recommend to setting up a simple excel sheet which have to cover all the records.

Mine is look like this:



Date
Source page
Contacted?
External Link
Contacted Via?
4-Mar
johnnyfit.com
YES
17
Mail ID
4-Mar
blog.purematters.com
YES
12
Mail ID
12-Mar
askfitnesscoach.com
YES
26
Mail ID
12-Mar
7reasons.org
YES
17
Mail ID
12-Mar
freestylefitnessaddiction.com
YES
17
Mail ID


As you can see, nothing is complicated. But it helps you to keep in record that what you are sending to whom and when.. Through this, you cannot email the same person twice or do not send the same guest post to 2 different people.

Tip:5 Focus on Page Level Page Rank

While publishing the guest post, you must have to focus on page level Page Rank. Do not consider the domain Page rank only.

As you know that, page rank of the page is the important more then domain PR. Although two are correlate, this isn’t always the case.

For e.g I published some of the posts on business2community.com which have PR of 5 but the page which I used have 0 or N/A PR.





Tip:6 Stalk Their Social Media Accounts

Another way to measure the traffic potential of guest post is how much they have social followers on social networking sites. Mostly, blogs tends to promote their promote their guest post the same way they promote their own stuff on Twitter, pinterest and other social media sites.   

So if you have 5000+ followers on twitter, we can easily get more visits to your guest posts.

Also Google is paying more attention to social signals. So if you are getting more g+ or more tweet, you will get more link juice.

Tip:7 Add CO-Occurrences Around Links

According to SEO Moz – co-occurrences-the keywords that surround your links – are replacing anchor text.

Means that adding keywords around your links can help to raise the importance as well as ranking for that keyword.

So whenever you write the BIO, add keywords around your link. This will help Google to know about your site more.

So, if you are SEO Expert, I think these tips will surely encourage you to grow up your skill and will give you more benefits through your guest blogs.

Tuesday, July 30, 2013

10 Effective Content Marketing Techniques

Recent changes in search engine algorithms require businesses to create high quality content more often in order to rank higher on search engine results pages. We’ve often heard the phrase that “content is king,” and it has never been more true in the digital marketing arena than the present.

As you can imagine, there are a number of effective ways to deliver content to your target audience, and we wanted to share 10 content marketing methods that really do work. Check out the list below and see which types will work best for your business:





Business Blog: Generally, a blog is one of the first things that comes to mind when thinking of content marketing. Creating a blog for your business not only provides your brand with a voice on the Internet, but is the ideal forum for sharing valuable information with your target audience.

Guest Blog Posts: Often underused, writing guest blog posts elsewhere online is one of the most effective ways to grow your blog readership and expand your reach. It also helps to position you as an industry expert.

Images: Captivate your audience with powerful images to communicate your messages.

Infographics: These types of images summarize a complex concept into a detailed and visually attractive graphic. Infographics do particularly well when shared with users on social sites like Facebook and Pinterest.




 

Video: Video is an excellent way to provide a sneak preview of a new product, offer a demonstration, and introduce your team. If you don’t have the time to create a lengthy “how to” video, try out Twitter’s new ‘Vine’ video app, which allows users to share a brief six second video snippet.

Illustrations: This type of image allows you to be comical and is a great way to capture the attention of your readers.

Testimonials: Sometimes there is no better way to communicate the value of your brand than sharing customer success stories.

Email Newsletters: Stay in touch with loyal customers by checking in with opt-in emails. Use this channel to share highly relevant content that makes your newsletter a “must-read.”







eBooks: Go more in depth with your brand’s story and a relevant subject matter by offering eBooks.

Meme: Create a social campaign that promotes your brand and strengthens your connection with your audience.

I hope this advice from seo expert will help you to understand the techniques for content marketing.

Thursday, January 31, 2013

Guest Blogging Fundamentals For Beginners

Guest blogging is a method used as a way to network with other people within the blogosphere, grow relationships with other blog readers, and to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Guest blogging can work in one of two ways:

• You write a post to appear on another person's blog.

• Another person writes a post to appear on your blog.

When you write for another blog, you're introducing yourself to the entire existing audience for that blog. With that in mind, it's important to submit guest posts to blogs that are established with a steady flow of traffic.

Guest Blog




Remember this:

1. Write by keeping your target audience in mind. Read comments and pay attention to which posts get shared most.
2. Make your post look attractive and most engaging by adding narrative yet short titles, subheadings, lists, short paragraphs, bullets and by using anecdotes with humor.
3. Read the Blog Where You Want to Submit a Guest Post
4. Seek the blogs that do not publicly interested in guest blogging.
5.Provide the content on the topic that the site ranks best for
6. Provide valuable and informative content
7. Check the domain authority, social activity, subscriber count, page rank, user interface, user experience and any award (if achieved) for the blog on which you want to submit your blog
8. Check the past guest blog posts, their quality, niche etc.
9. Check blog author if he or she is reputable enough or not
10. How frequently the blog is updated and does the blog’s link profile look natural?
11. Does the blog has its own posts too or just has guest blog posts posted by others?
12. Check whether or not your target audience visit the blog
13. Provide Your Credentials
14. Don’t forget to provide your contact information including email, Twitter, Facebook, Google Plus presence etc.
15. Write your author bio which can clearly says that you are a genuine person and not any automation. Don’t just show off your keywords blatantly. Instead tell about brand.
16. Provide Your Blog Statistics
17. Be Honest and Straightforward
18. Demonstrate You Know Something about Blogging
19. Provide Links to Your Blogs and Online Writing
20. Start your guest blogging efforts on smaller blogs
21. Write Your Guest Post Before You Pitch It
22. Provide Your Best Content
23. Promote Your Guest Post
24. Write Well and Write Often
25. Submit Your Blog to Search Engines
26. Use and Update Your Blogroll
27. Harness the Power of Comments
28. Syndicate Your Blog's Content with an RSS Feed
29. Tag Your Posts
30. Don't Forget Images
31. Don’t give up if your content is rejected by some very reputable website or blog. Keep trying with more unique and valuable content to engage target audience.

Guest Post



Avoid this:

1. Avoid blogs that accept all the content sent their way and does not have clear targeted audience or topic.
2. Avoid blogs with lots of Ads in it and not have any contact information.
3. Avoid blogs which only have guest posts and not have any of their own. (Exception (Cracked.Com) and sometimes earn ad revenue alone
4. Avoid blogs with the lack of social media presence in general.
5.  Avoid blogs with very low Page Rank.
6. Avoid blogs with fake followers on social networks and easily achievable guest blog guidelines.
7. Avoid blogs that contain out of date, invaluable, and non-informative, less interesting and duplicate content.
8. Avoid blogs that are penalized in past.
9.Avoid blogs which are not updated regularly
10. Generally avoid blogs with exact match domain names.
11. Avoid blogs which list out all the posts from the guests directly without any kind of moderation.
12. Avoid blogs which is not interactive. Not interactive means by not having any comments, tweets, likes etc.

On the other hand, when someone writes a guest post to appear on your blog, you can be sure he or she will promote the guest appearance and drive traffic to your blog. You'll have the opportunity to establish a relationship with that blogger and expose new visitors to your blog at the same time.

Ways to find guest blog post sites:

• Google for your keyword. Try Google “Blogs” and “Discussions” to find out popular blogs.

o Guest Blog Posting Query List

“add guest post”
“become a contributor”
“become a guest blogger”
“become a guest writer”
“become an author”
“bloggers wanted”
“blogs accepting guest posts”
“blogs that accept guest bloggers”
“blogs that accept guest posts”
“contribute to our site”
“contribute”
“group writing project”
“guest bloggers wanted”
“guest blogging spot”
“guest contributor”
“guest post by”
“guest post guidelines”
“guest post”
“guest posts roundup”
“my guest posts”
“now accepting guest posts”
“places i guest posted”
“submission guidelines”
“submit a guest article”
“submit a guest post”
“submit guest post”
“suggest a guest post”
“the following guest post”
“this guest post is from”
“this guest post was written”
“this is a guest article”
“this is a guest post by”
“want to write for”
“write for us”
inurl:guest-post-guidelines
inurl:guest-posts
inurl:write-for-us
keyword “accepting guest posts”
keyword “guest blogging”
keyword “guest post by”
keyword “guest post guidelines”
keyword “guest post”
keyword “guest posting”
keyword “submit a guest post”
keyword “submit an article”
keyword “submit post”
keyword “write for us”
keyword + contribute
keyword + guest blogging
keyword + submit an article
keyword + submit guest post
keyword + submit post
keyword + submit your post
keyword + write for us


• Find blogs with the Blog Roll. Blogs with the Blog Roll are fairly good.
• Find blogs from the followers or the followings of you on social networks. Some of them might have blogs or sites of their own.
• Find blogs from the people who comment on your posts. Some of them can be reputable persons and have blogs or website of their own.
• Try out some guest blog finders like

http://www.invesp.com/blog-rank
http://alltop.com/
http://technorati.com/blogs/directory/

Guest Blogging Tips





• Here is the list of some guest blogging sites you can try:

http://myblogguest.com/
http://web.blogads.com/
http://www.blogengage.com/blogger/where-to-submit-your-guest-posts/
http://www.famousbloggers.net/
http://www.business2community.com/
http://inspirationfeed.com/
http://www.searchenginejournal.com/
http://www.iblogzone.com/
http://kikolani.com/
http://www.copyforbylines.com/
http://www.guestblogit.com/
http://guestbloggingwebsites.com/
http://www.fizzniche.com/
http://www.bloggerlinkup.com/
http://www.postjoint.com/
http://blog.straightnorth.com/
http://www.cracked.com/
http://www.blogsynergy.com/
https://www.guestbloggenius.com/
http://guestr.com/
http://www.blogdash.com/
http://blogs.botw.org/
http://www.ontoplist.com/blog-directory/


• Websites with some guest blog posting sites list

http://technorati.com/blogs/top100/
http://adage.com/power150/
http://www.toprankblog.com/search-marketing-blogs/
http://blog.kissmetrics.com/guide-to-guest-blogging/


Tools to find and manage bloggers contacts for your desired niche:

http://www.grouphigh.com/
http://www.blogdash.com/
http://rapportive.com/
http://www.buzzstream.com/
http://www.outreachr.com/




More tips from SEO Expert Advice.

Friday, August 31, 2012

Google Panda 3.9.1 Update on August 20th

Google has confirmed that they have pushed Panda update on august20th. I know i am late here but i want to share about it little bit and want to update my readers.

As like always,Google confirmed that this update will affect less than 1% of search queries and its a “minor” Panda update refresh. Google confirming it by tweet and here it is:



Last panda update was on 24th july with 3.9.0 and this one is after 1 month.Last one was also affect only minor percentage search queries.

On August 28th,there is little change in Google search engine algorithm also.

So if you want to get more update from SEO Expert Advice,stay in touch with us.

Wednesday, July 25, 2012

Google Panda3.9 Has Been Rolled Out


From the latest news of Google,they has been rolled out Google Panda refresh on last night.It is Google Panda 3.9.A new version of search algorithm.

From the latest tweet from Googler,they said it would be panda refresh with 1% of search queries on w4th July night.

This panda update happen after a month.Last panda update was on 25th June.The First Panda refresh was came in February 2011.From that date,we got many panda update till today.

Google Panda 3.9 Update
 

As like other panda updates,googler told that only 1% of search queries will affected but the truth is always different.Many of the sites will affected due to this data refresh.Many of the site owner will face drop in ranking as well as in organic traffic.

In the meantime,google can also take out Penguin update in near days.We can expect this kind of things now.Lets see when new update will come.

For more news and update,please check SEO Expert Advice.

Wednesday, June 27, 2012

Google Panda 3.8 Launched And its Just Refresh

Google officially announced on twitter that they refresh the Google Panda Update.And this version is called Google Panda 3.8.

It was only refresh,means there is no changes in algorithm signals.They only rerun the panda for indexing,crawling,capture the sites that deserve and only those sites can hit by panda which failed in this rerun process.

On July 25th,they refresh the Google panda update and announced on twitter that it was only 1% of search query has been refreshed.But as we all know their 1% means millions of search result will be affected.







In June we already saw Google Panda updates and this one is second one.Generally they run the Panda update after two or three month but in June they rerun the process again.Also they announced that they will push for the version 4.0 and I hope that we will see it very soon.

For more detail,please read more on Seo Expert Advice.