Tuesday, July 30, 2013

10 Effective Content Marketing Techniques

Recent changes in search engine algorithms require businesses to create high quality content more often in order to rank higher on search engine results pages. We’ve often heard the phrase that “content is king,” and it has never been more true in the digital marketing arena than the present.

As you can imagine, there are a number of effective ways to deliver content to your target audience, and we wanted to share 10 content marketing methods that really do work. Check out the list below and see which types will work best for your business:

Business Blog: Generally, a blog is one of the first things that comes to mind when thinking of content marketing. Creating a blog for your business not only provides your brand with a voice on the Internet, but is the ideal forum for sharing valuable information with your target audience.

Guest Blog Posts: Often underused, writing guest blog posts elsewhere online is one of the most effective ways to grow your blog readership and expand your reach. It also helps to position you as an industry expert.

Images: Captivate your audience with powerful images to communicate your messages.

Infographics: These types of images summarize a complex concept into a detailed and visually attractive graphic. Infographics do particularly well when shared with users on social sites like Facebook and Pinterest.


Video: Video is an excellent way to provide a sneak preview of a new product, offer a demonstration, and introduce your team. If you don’t have the time to create a lengthy “how to” video, try out Twitter’s new ‘Vine’ video app, which allows users to share a brief six second video snippet.

Illustrations: This type of image allows you to be comical and is a great way to capture the attention of your readers.

Testimonials: Sometimes there is no better way to communicate the value of your brand than sharing customer success stories.

Email Newsletters: Stay in touch with loyal customers by checking in with opt-in emails. Use this channel to share highly relevant content that makes your newsletter a “must-read.”

eBooks: Go more in depth with your brand’s story and a relevant subject matter by offering eBooks.

Meme: Create a social campaign that promotes your brand and strengthens your connection with your audience.

I hope this advice from seo expert will help you to understand the techniques for content marketing.

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