Monday, August 19, 2013

10 Things SEO Should have to avoid

SEO (Search Engine Optimization) is very important for any campaign. Therefore it should have to be done in right way. SEO itself is quite complicated for some reasons, but the main reason is Google uses search engine algorithm, which takes several factors into account when they rank any site, and they continuously changing it on certain period.

There are so many SEO myths that has to be difficult to know which one is 100% true, but I can advise you which mistakes you should have to avoid.

1>Avoid Paid Links

You might get initial boos by getting paid links if your website is already popular. Buy still you are on a risk. Paid links are sometime flagged by Google Search Engine Experts. You may wonder why and how they can catch you? Well, Google bots and spam filtering team search for such kind of links every time. Because paid links are violating the Google guideline, they are flagged with spam filtering team.

Suppose if you pay for few hundred links to be pointed to your site in the same day, some of them flagged as SPAM or irregular link activity. Links from irrelevant categories will seem doubtful as well.

2>Copied Content

Many SEOs tried to copy the same content from other relevant sites. They are trying to cover the same topic with using variants of keywords. As we already know that Google is taking tough action to copied content site. These kind of sites are flushed away with Search Engine Algorithm update like Google Panda.

Instead of copying the others content, try to write sample content on your targeted keywords. Optimize it according to your requirement after write it. So if you want to rank higher, stat away from copied content.

3>Chasing Page Rank

I am not saying that don’t consider it. Yes because as we all know that it is one of the important factor to rank your website and keywords. As much high Page Rank ,the better rank in Search Engine you have. Also you’ll get more visitors towards your site. However, its not only the metric which can help you to achieve higher ranking. Instead, focus on Analytics, ROI and relevancy.

4>Leaving Title Tags Automated

Title tag is undoubtedly important aspect in Search Engine Ranking. Sometime some people write too long character which cross the character limit which defined by Google and other Search Engine. Keep your title short and meaningful. Keep your title with 60 characters. Optimize it according to requirement.

For example, if you write “what is a niche blog and how do I create it?” your title tag should be more targeted towards a keyword, may be something like ‘What Is A Niche Blog?’ with ‘a niche blog’ being a possible keyword. You have to check the popularity of the particular keyword in Google adwords before optimize it in Title tag.

5>Sacrificing the looks for content

While many webmasters depend on content to grow their website or blog, some of them had obsessed with look of the site or blog. If you don’t have attractive design, visitors will not land towards your page. However, overusing of images and graphic will slow down your page and performance. I see many sites which are using heavy flash to getting sounds and motions to their site but this will increase the page load time. And it not worthy enough tradeoff. This can prevent Google bot to crawl your page.

6>Use free hosting Blogs

Blog posting service provider like typed, tumblr, wordpress can provide a decent platform and excellent value. However they are not flexible enough to be able to install the plugins, themes and extensions for SEO results.

All you should have to do is register a domain and get cheaper hosting to host your blogs. Post the content on frequent basis.

7>Keyword Stuffing
The most common mistake in SEO is keyword stuffing. It will hurt your search engine ranking and its unethical also. If you want to achieve higher ranking for bunch of keywords, create separate pages for them. Just focus on content rich pages which have to include keyword usage in minimum manner.

8>Writing Little (Thin) Content

Many websites, especially blogs, suffer from thin content. Writing short content will hurt the readers and also your page will count as low quality page while considering the search engine ranking.

9>Not Doing SEO Correctly

There is no t only one way to promote and optimize your post or website, but there are other proven ways to optimize your webpage or blogs. E.g, in link building, mostly people do same mistake of linking to the front page of website. Instead you should have to point to your top, most recent posts.

10>Forgetting alt tag

To optimize the image, add alt tag while inserting the picture in webpage or in post. Also consider the naming of your image with keyword name while inserting it in page. This will give you definitely good result.

By avoiding the above 10 steps, you can easily optimize your web page or post in right way and can get maximum benefit in Search Engine Result Page. You can ask right and reliable SEO Expert like Rahul Trivedi to get right guidance on your SEO Campaign.

6 comments:

  1. I agree with these tips. First of all your should use white seo method of promotion. I know many online marketing agencies but they not always provide quality and effective services for business. That is why I prefer to do the research before ordering services and I found a company which offers a full cycles professional internet marketing services - website.

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